UGC & Influencer Creator Guidelines

A note on how we work with creators

If you've landed here, you're probably wondering whether we pay for UGC. The short answer is no, and the reason matters.

Adapt is a therapeutic good listed on the Australian Register of Therapeutic Goods (ARTG), which means our advertising is regulated by the TGA. Under the Therapeutic Goods Advertising Code, we cannot use a creator's testimonial, meaning content where they share their personal experience with our product, if that creator has received any form of payment or incentive in exchange for it. The TGA calls this "valuable consideration," and it includes:

• Cash or fees
• Gifted product sent in exchange for content
• Discount codes or perks tied to a posting requirement
• Trips, events, or experiences contingent on coverage

The rule exists for a good reason: consumers deserve to trust that reviews of therapeutic products are genuinely unbiased. 

What we say yes to

We love working with people who already love what we do.

If you're a real Glowable customer, if Adapt has become part of your routine, if you've felt the shift and want to share your honest experience, we'd genuinely love to hear from you. Real stories from real women are the heart of this brand, and we're always open to creative partnerships with creators whose voice and values align with ours.

What we're not looking for is a one-and-done content drop in exchange for free product. We're here for real partnerships, ongoing relationships with creators who genuinely care about what we're building. If that sounds like you, the door is wide open.

Want to earn from sharing Glowable?

If you'd like to monetise your love of Adapt, our brand advocate program is the right path. You'll earn generous commission on every sale through your unique link, and we'll give you the brand assets, education, and support to share confidently.

One important note: as an brand advocate, you're in a paid partnership with us. That means your content needs to clearly disclose the relationship (e.g. "paid partnership," "ambassador," or "#ad"), and we'll guide you on what's compliant under the TGA Code when you join.

Apply to our brand advocate program →

How to reach out

If you'd like to create unpaid UGC with us, send us a message at hello@glowable.com.au with:

• A bit about you
• Your social handles
• Your story with Glowable (how you found us, how you use Adapt, what's shifted for you)
• The kind of content you'd love to create